Small Business Advertising Laws

Those of us who have our own business understand one thing...
ADVERTISE!
This is a given but as a small business owner myself, I found there are a few rules/laws that should be followed.

1. Use One Message: A high response rate ad usually conveys a single message.  For example NordicTrack's message of the "World's Best Aerobic Exercise" was simple and compelling. Your small business advertising needs to quickly communicate its core message in 3 seconds or less. Another example, if you are fearful and overwhelmed by technology, which computer book, do you buy? "DOS for Dummies" began a best-selling phenomena because its message was easily understood and to the point.

2. Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible. Roy H. Williams, best-selling author of the "Wizard of Ads" says, "Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars."  Ivory soap's advertising success was attributed to its credible statement that ivory soap is the 99-44/100% pure. NordicTrack added enormous credibility from a University of Wisconsin-LaCrosse research study, ranking the cross-country ski exerciser first in the areas of weight loss, body fat reduction, and cardiovascular fitness.

3. Test Everything: Large businesses have a greater margin to waste capital and resources without testing advertising. Small businesses do not have the luxury. Use coupons, codes, and specials to measure the headline, timing, and placement of your ad. Test only one item at a time and one medium. Testing can be as simple as asking every customer for several weeks how they heard of your business.

4. Be Easy to Contact: Every single brochure, box, email and all company literature should have full contact information including: website and email address, phone and fax numbers, and company address. It seems simple but is forgotten by most companies. I know team members of VitaMist put stickers on the caps of their products so their customers always know how to get hold of them. Just think where can I put my information?  The answer is everywhere.

5. Match Ads to Target: Successful business advertising speaks to one target market only. To go back to the example of NordicTrack, the ads were tailored to each market. An ad in a medical publication preached the cardio-vascular benefits of cross-country skiing to heart patients. Ads in women's magazines discussed the weight-loss and calorie burn from cross-country skiing. Focus the message to the target group.

6. Create Curiosity: Successful business advertising does not sell a product or service. Create ads that generate interest and make the customer want more information.  Having a poor response is not the medium's fault. Often the problem is the message. Small business advertising is not a quick fix solution to marketing your company. It takes planning, testing and constant exposure to have an impact on your business. Done correctly, business advertising can be a winning strategy.

More about the VitaMist Affiliate Program...
SEO Marketing
VitaMist Affiliate
Waibel Online

SEO the SEO co-op Way

SEO co-op brings real people hand in hand and coordinates their enterprise to promote each other.  These are internet marketing tools that truly work. We will make sure your articles get socially bookmarked by the other members of the co-op.  It’s hasty fame and instant recognition for your efforts.  Anyone can write a amazing article, getting it noticed and socially bookmarked is the brutal part.  SEO co-op makes sure your articles are sworn and affirmed and passed on through Twitter, Digg, Reddit, StumbledUpon and many other social bookmark sites.  You post your article, tell us where you posted it and we will cast members out there to Digg it.  Let the co-op know which site you are promoting and SEO co-op will make sure your link is posted by other members as a reference site on associated topics.  Using the capability of the co-op membership we make sure each and everything you do gets noticed and shared.  SEO co-op brings people together from all over the country and coordinates their efforts in promoting and sharing the co-op sites.  There is on other SEO marketing business that takes SEO to this level.  SEO co-op is a extraordinary set of internet marketing tools.

More Information:  http://www.seoco-op.com
Website help:  http://www.WaibelOnline.com

I work from home, do you?

The data collection business did over $14 Billion in revenue last year; A 12 point record on an individual is worth up to $35.00 and a 7 point record on a business is worth up to $10.00; The Direct Marketing Association says companies spent $191 billion last year on direct- response advertising. The category that includes direct mail and telephone solicitations produced $1.7 trillion in revenue.

Automobile and Truck Tag data entry is just the tip of the iceberg and are only Phase One of the Data Network Affiliates simple plan of action. We have begun to roll out DNA Connects (Phase Two) which will offer even more income opportunities and be just as simple to obtain. More information...

The Department of Justice reported 797,500 children (younger than 18) were reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day; 203,900 children were victims of family abductions; 58,200 children were victims of non- family abductions. ONLY 492 children since 1997, has the AMBER Alert program been credited for the safe recovery. DNA can help in such safe recoveries. If DNA helped save ONE MORE CHILD it’s worth it?

Just to surf can be enough

I have been surfing the net and have just fell in love with UrbanSpoon.com.

I use Urbanspoon to keep track of my most and least favorite restaurants. If you use Urbanspoon too we can compare notes on the best places to eat.


Urbanspoon is a website where you can find everything there is to know about local restaurants -- with menus and maps, as well as reviews from newspaper critics and food blogs.

http://www.urbanspoon.com/

How can I pay THAT bill?

They just keep coming and coming.  Bills...Notices...Phone calls...

I decided that "ignorance is NOT bliss" and headed out to see if I could do something about my income.
Data Network Affiliates
I found Data Network Affiliates and they have more than one way of making that extra buck or two. From license plates to cell phones and sleep systems. Best part, ITS FREE TO JOIN! That's right, FREE! I joined little over a month ago and am eagerly awaiting my first check!

Free and Easy:
Here is how it works. You sign up for FREE. You put in 20 license plates a month EASY... WHAT!!!!

Now, before you get all freaky, this is NOT an invasion of privacy and we are not doing Big Brothers job! What we are doing is creating a data base with the locations, dates and times that we, the members, have seen a license plate. When an Amber Alert is made, the local law enforcement officers can request from D.N.A., via the plate number, where we, the members, may have seen the license plate. This can seriously narrow down a search area and get the child back even faster. I've heard the "Well the police have access to the DMV!" and that is very true. But that tells them where you live, not where you have been!!!!
Now, you can, like me, become a PRO AFFILIATE. Yeah, there is a cost but the rewards are even better.

Bottom line, it is free to join, easy to do, makes you a little extra cash and just might help save a child.
JOIN TODAY!